Example of a Short Ad Text and its Structure (Structure, Features, and Language Rules) – The definition of advertising text based on the experts is a type of text that is formed and has a specific purpose, namely as a promotional medium or promoting a particular product or service. The example of the ad text itself is written in creative and attractive language to attract the attention of the reader to use these goods and services.
Just as I explained in the previous article entitled Advertising Text: understanding, examples, functions, structures, and linguistic rules, that an advertising text has a general understanding, characteristics, functions, linguistic rules and of course the pattern of advertising text and its structure. In creating advertising patterns regarding products, whether it’s food, beverages or services, we must pay attention to the structure and linguistic rules of the ad text itself.
The characteristics and linguistic rules in the correct ad text pattern are::
- Using sentences with a persuasive nature which means persuading the reader to use the product in the form of goods and services being advertised.
- Using the subject in the first person pronoun we, I and so on.
- Using slogan words in the sentence so that it is easy for the reader to remember.
- Contains images that tend to be interesting.
In addition to having linguistic characteristics and rules, in compiling the ad text pattern itself we need to pay attention to the structure so that the ad text pattern that we make can be effective and gain the interest of the reader. The structure of the ad text consists of the title, product name and description of the product itself.
The ad text structure is as follows:
- The title is usually located at the top of the ad text and is written in attractive and creative language and fonts.
- The product name is the name of the goods and services that we will advertise or offer to readers.
- The product description contains the most important thing in the ad text pattern, because this is where we will use persuasive language and persuade readers to use our product. Careful and interesting writing in this piece will greatly determine the results we get.
Example of Ad Text and its Structure
Basically, short ad text patterns can be easily found in everyday life. Like when we are reading a newspaper and see a small advertisement (a classified ad in short language and written on a newspaper sheet) that advertises a certain product, or when we are walking on the street and see a large banner on the side of the road which basically invites us to buy. certain goods, then that is what is called the ad text.
The example of the ad text itself is very flexible, the purpose of being flexible here is that the ad text pattern can be written on newspapers, banners, pamphlets, brochures, brochures and so on. For more details, please refer to the ad text pattern and its structure below.
Image Ad Text Example
As I stated above, the ad text is actually very flexible because it can be conveyed through various media, one of which is through images.
|Image ads about services|
|image ad about the event|
|Image ads about computer products|
In addition to ad patterns in the form of images, I will show ad text patterns in the form of writing which you can see in the sample pattern below:
Example of a dialogue ad
Director: Please be at peace ladies and gentlemen in the elevator, there is a power outage
Japanese: (speak in Japanese).
Director: Anyone able to “Speak Japanese”?.
Employee: Saa, I’m sir.
Director and other employees: “There is AQUA?”
Example of ad text about food
Soy joy is a high-fiber and low-calorie dish, suitable to be eaten as a diet dish. Buy soyjoy and feel the sensation of a diet without having to stop snacking.
Example of ad text about services
The dream credit card is a low interest credit card and no installments. there are many features that you can take advantage of, one of which is the recuring feature that allows us to use a credit card even if the balance has run out. Register and use your dream credit card now.
That’s a collection of short ad text examples along with their structure, features and linguistic rules of ad text that I can convey. We need to remember that ad text uses attractive and persuasive language to persuade readers to use the product being advertised. Examples of advertising texts themselves can basically be easily found in daily life such as in newspapers, magazines and so on. Thank you.